NFL Rivals, the mobile game licensed by the National Football League (NFL) and the NFL Players Association, is partnering up with the reigning Super Bowl champions, the Kansas City Chiefs, to bring fans exclusive digital collectibles and enhanced gameplay. This collaboration allows fans to earn Chiefs-themed NFTs that unlock special features and experiences within the game. 
As NFL Rivals enters its second year as the Chief’s official mobile game, the partnership sets a new standard for fan engagement through web3. With over 5 million reported downloads and over 115 million matches played, it demonstrates the growing interest in sports-related digital collectibles.
Yuga Labs launches The Workshop
On August 30, Yuga Labs CEO Greg Solano introduced The Workshop, a new program launching on ApeChain, the layer-three blockchain behind Bored Ape Yacht Club (BAYC). The initiative aims to give developers more freedom and encourage speedier creation and execution of new digital products. Solano tweeted that he hopes the BAYC team will “get addicted” to the fast pace of eight-to-12-week product cycles and come up with exciting new surprises.